The B60 Challenge
Commercium × B60 Burgers
Think like a marketer. Create like a brand.
Ready to take on a real-world business challenge?
The B60 Challenge, brought to you by Commercium × B60 Burgers, gives you the opportunity to put your creativity, business thinking and problem-solving skills to the test.
Working in teams, you’ll take on a real-world brief and develop an idea that could make an impact for B60.
There are three challenges to choose from, each testing a different side of business and creativity:
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The Product Challenge: Create the next B60 favourite. Invent a new B60 menu item that customers would actually want to order.
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The Marketing Challenge: Make B60 impossible to ignore. Create a marketing campaign designed to get Gen Z talking about B60.
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The Branding Challenge: Reimagine B60 for the next generation. Develop a fresh visual identity while keeping what makes B60 recognisably B60.
You only need to choose ONE challenge. Your team will have the opportunity to develop your idea and submit your completed work through a separate submission form later.
IMPORTANT: ONE REGISTRATION PER TEAM
Only the Team Leader should complete this registration form on behalf of the entire team.
Please discuss your team details and chosen challenge with all team members before registering. Do not submit multiple registrations for the same team.
The Team Leader will be the main point of contact for the team and will be responsible for completing the final submission form when submissions open.
Before registering, make sure you have read the challenge information below and understand what your team will be taking on.
The Product Challenge
Create the next B60 favourite.
Your challenge is to invent a new B60 menu item that customers would actually want to order.
Your idea should consider:
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Product name
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Ingredients
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Price
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Target customer
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Why the product fits the B60 brand
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A visual or mock-up of your product
Think beyond simply creating a tasty burger. Consider whether your product is creative, appealing to customers and commercially realistic.
The key question:
Would B60 actually put this on the menu?
The Marketing Challenge
Make B60 impossible to ignore.
Your challenge is to create a marketing campaign that gets Gen Z talking about B60.
Your campaign should consider:
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A clear campaign concept
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Target audience
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Key message
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Social media strategy or idea
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A finished video advertisement
Video requirements
Your final video will need to be 30-60 seconds long.
You can take your campaign in any creative direction, including:
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Advertisement
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Short-form social media video
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Comedy/skit
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Story-based video
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Creative promotional video
The video should be original, engaging and clearly connected to B60.
The key question:
Would you stop scrolling to watch this?
The Branding Challenge
Reimagine B60 for the next generation.
Your challenge is to give B60 a fresh and memorable identity while keeping what makes the brand recognisably B60.
Your final idea should consider:
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Logo / visual identity
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Colour palette
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Typography
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Tagline
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Social media visual style
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One branded application
Your branded application could be:
Packaging • Menu • Poster • Merchandise • Social media • or another creative format
Your new identity should feel cohesive, recognisable and suitable for B60’s target audience.
The key question:
Can you make B60 stand out without losing its identity?