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A Taylor Swift concert ticket can set off an entire chain of spending. A fan travels to another city, books a hotel, eats at local restaurants, uses transport, buys merchandise, and often spends additional time exploring the destination. Multiplied across thousands of visitors, these individual purchases can produce a measurable economic effect. The Eras Tour provided one of the clearest recent examples of this phenomenon.

I’m really excited to introduce Commercipedia, a new space within Commercium where we can explore interesting, surprising, and thought-provoking stories from the world of business and beyond! The idea behind Commercipedia is simple. Each post will take a real story, trend, idea, or phenomenon and look at it through a commerce lens. We might explore anything from the economics behind a major cultural event to the psychology behind a successful brand, an unusual business model,