Commercium × TGI Friday's

What started as a Market Day campaign turned into a real-world marketing opportunity. 📱✨

Through Commercium’s Instagram, our students worked to promote Market Day 2026, creating content that reached well beyond The Westminster School community. With thousands of views and strong engagement from external audiences, their work showed just how far creative, student-led marketing could go.

That reach caught the attention of TGI Fridays, who invited our Commercium members to take their creativity beyond school and produce a promotional advertisement for the brand.

From planning and content creation to understanding an actual brand’s audience and communicating its message, the project gave students hands-on experience in marketing, creative thinking, communication, teamwork, content production and professional collaboration.

And, of course, they delivered. 🎬