Commercium × Masafi

From commerce concepts to creating content for a real UAE brand. 🎬💧

Through Commercium, our students had the opportunity to collaborate with Masafi, one of the UAE’s leading homegrown water brands, to create a series of promotional videos showcasing the brand and its products.

The project gave our students a chance to experience what goes on behind a real marketing campaign, from developing creative ideas and planning content to videography, directing, acting, editing, storytelling and brand communication. It was a hands-on opportunity to put the skills we develop through commerce into practice and see how ideas can turn into actual commercial content.

Here’s what our students created: 🎬

And, of course, this was never a one-person production. 👀